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Germany starts new national marketing campaign on microfinance
This month, Germany's partners of the German Microfinance Fund have launched a new national campaign on microfinance. The new website http://www.mein-mikrokredit.de/ provides information for business starters on conditions and modalities of the German microfinance scheme. In addition, it features a number of illustrative case studies from successful entrepreneurs. The website also contains the short image film 'Credit stories' which tells the success stories of six different businesses from across Germany.
The German Microfinance Fund is an initiative set up by the Federal Ministry of Labour and Social Affairs together with the Federal Ministry of Economics and Technology which is implemented by the GLS Bank Germany.
Since its launch two years ago, the Fund has secured more than 6600 loans with a total volume of almost 40 million EUR, thus by far exceeding all the inital expectations. 41% of the credits benefitted people with a migrant background and one third of all borrowers are women. The number of microfinance institutions in Germany rose from 10 to 45. For more information please go to the German ESF Website.